Liliana’s journey into accounting began back in high school, when one introductory class sparked a passion she couldn’t ignore. From that moment on, numbers just made sense to her — and she knew she’d found her calling. That early spark grew into a lifelong career rooted in helping others succeed.

Originally from Mexico, Liliana brings not only cultural understanding but also a deep sense of responsibility and care for the community she serves. She earned her bachelor’s degree in Forensic Accounting, giving her a sharp eye for detail, accuracy, and compliance. With over 20 years of experience in the business world — including 10 years specifically as an accountant for small businesses — she knows the ins and outs of what it takes to run a successful operation.

Liliana founded Rock City Financials with one clear mission: to help entrepreneurs stay organized, save money, and grow their businesses with confidence. She understands the pressure of wearing many hats, especially for Latino business owners navigating complex systems in a second language. That’s why she provides not only expert-level service but also education and support along the way.

Her approach is personal, honest, and client-first. Whether she’s helping you fix past accounting errors, launch your new business, or prepare for tax season, Liliana treats every client like family — because to her, this work is more than numbers. It’s about empowering people to build a better future.

When she’s not reviewing spreadsheets or helping her clients maximize deductions, you’ll find Liliana spending time with her family, supporting her community, or finding new ways to make financial tools more accessible for all.